TY - JOUR T1 - How Do Neurological Measures Work In Advertising? JF - Journal of Advertising Research JO - J Advert Res SP - 120 LP - 121 DO - 10.2501/JAR-2016-023 VL - 56 IS - 2 AU - Geoffrey Precourt Y1 - 2016/06/01 UR - http://www.journalofadvertisingresearch.com/content/56/2/120.abstract N2 - ER -