PT - JOURNAL ARTICLE AU - Geoffrey Precourt TI - How Do Neurological Measures Work In Advertising? AID - 10.2501/JAR-2016-023 DP - 2016 Jun 01 TA - Journal of Advertising Research PG - 120--121 VI - 56 IP - 2 4099 - http://www.journalofadvertisingresearch.com/content/56/2/120.short 4100 - http://www.journalofadvertisingresearch.com/content/56/2/120.full SO - J Advert Res2016 Jun 01; 56