RT Journal Article
SR Electronic
T1 The Hidden Factors Behind Sponsorship and Image Transfer
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 132
OP 135
DO 10.2501/JAR-2016-026
VO 56
IS 2
A1 Gerard Prendergast
A1 Aishwarya Paliwal
A1 Marc Mazodier
YR 2016
UL http://www.journalofadvertisingresearch.com/content/56/2/132.abstract
AB