TY - JOUR T1 - The Hidden Factors Behind Sponsorship and Image Transfer JF - Journal of Advertising Research JO - J Advert Res SP - 132 LP - 135 DO - 10.2501/JAR-2016-026 VL - 56 IS - 2 AU - Gerard Prendergast AU - Aishwarya Paliwal AU - Marc Mazodier Y1 - 2016/06/01 UR - http://www.journalofadvertisingresearch.com/content/56/2/132.abstract N2 - ER -