TY - JOUR T1 - Driving Customer-Centric Growth: A Practical Roadmap JF - Journal of Advertising Research JO - J Advert Res SP - 159 LP - 168 DO - 10.2501/JAR-2016-029 VL - 56 IS - 2 AU - Mario Simon AU - Frank van den Driest AU - Tom Wilms Y1 - 2016/06/01 UR - http://www.journalofadvertisingresearch.com/content/56/2/159.abstract N2 - ER -