PT  - JOURNAL ARTICLE
AU  - Mario Simon
AU  - Frank van den Driest
AU  - Tom Wilms
TI  - Driving Customer-Centric Growth: A Practical Roadmap
AID  - 10.2501/JAR-2016-029
DP  - 2016 Jun 01
TA  - Journal of Advertising Research
PG  - 159--168
VI  - 56
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/56/2/159.short
4100  - http://www.journalofadvertisingresearch.com/content/56/2/159.full
SO  - J Advert Res2016 Jun 01; 56