PT - JOURNAL ARTICLE AU - Gian M. Fulgoni TI - Fraud in Digital Advertising: A Multibillion-Dollar Black Hole AID - 10.2501/JAR-2016-024 DP - 2016 Jun 01 TA - Journal of Advertising Research PG - 122--125 VI - 56 IP - 2 4099 - http://www.journalofadvertisingresearch.com/content/56/2/122.short 4100 - http://www.journalofadvertisingresearch.com/content/56/2/122.full SO - J Advert Res2016 Jun 01; 56