RT Journal Article SR Electronic T1 The Personal-Data Tsunami And the Future of Marketing JF Journal of Advertising Research JO J Advert Res FD WARC SP 136 OP 141 DO 10.2501/JAR-2016-027 VO 56 IS 2 A1 Shawn O'Neal YR 2016 UL http://www.journalofadvertisingresearch.com/content/56/2/136.abstract AB