TY - JOUR T1 - The Personal-Data Tsunami And the Future of Marketing JF - Journal of Advertising Research JO - J Advert Res SP - 136 LP - 141 DO - 10.2501/JAR-2016-027 VL - 56 IS - 2 AU - Shawn O'Neal Y1 - 2016/06/01 UR - http://www.journalofadvertisingresearch.com/content/56/2/136.abstract N2 - ER -