TY - JOUR T1 - Customer Empowerment in the Digital Age JF - Journal of Advertising Research JO - J Advert Res SP - 4 LP - 8 DO - 10.2501/JAR-2016-007 VL - 56 IS - 1 AU - Oguz Ali Acar AU - Stefano Puntoni Y1 - 2016/03/01 UR - http://www.journalofadvertisingresearch.com/content/56/1/4.abstract N2 - ER -