PT - JOURNAL ARTICLE ED - , TI - The Race for Connectivity AID - 10.2501/JAR-2016-005 DP - 2016 Mar 01 TA - Journal of Advertising Research PG - i--i VI - 56 IP - 1 4099 - http://www.journalofadvertisingresearch.com/content/56/1/i.short 4100 - http://www.journalofadvertisingresearch.com/content/56/1/i.full SO - J Advert Res2016 Mar 01; 56