RT Journal Article
SR Electronic
T1 How Is Consumer Engagement Reshaping Marketing?
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 2
OP 3
DO 10.2501/JAR-2016-006
VO 56
IS 1
A1 Geoffrey Precourt
YR 2016
UL http://www.journalofadvertisingresearch.com/content/56/1/2.abstract
AB