PT  - JOURNAL ARTICLE
AU  - Precourt, Geoffrey
TI  - How Is Consumer Engagement Reshaping Marketing?
AID  - 10.2501/JAR-2016-006
DP  - 2016 Mar 01
TA  - Journal of Advertising Research
PG  - 2--3
VI  - 56
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/56/1/2.short
4100  - http://www.journalofadvertisingresearch.com/content/56/1/2.full
SO  - J Advert Res2016 Mar 01; 56