PT - JOURNAL ARTICLE AU - Precourt, Geoffrey TI - How Is Consumer Engagement Reshaping Marketing? AID - 10.2501/JAR-2016-006 DP - 2016 Mar 01 TA - Journal of Advertising Research PG - 2--3 VI - 56 IP - 1 4099 - http://www.journalofadvertisingresearch.com/content/56/1/2.short 4100 - http://www.journalofadvertisingresearch.com/content/56/1/2.full SO - J Advert Res2016 Mar 01; 56