RT Journal Article SR Electronic T1 Advertising Works: 80 Years and Counting JF Journal of Advertising Research JO J Advert Res FD WARC SP i OP i DO 10.2501/JAR-2015-017 VO 55 IS 4 YR 2015 UL http://www.journalofadvertisingresearch.com/content/55/4/i.abstract AB