PT  - JOURNAL ARTICLE
ED  - ,
TI  - Advertising Works: 80 Years and Counting
AID  - 10.2501/JAR-2015-017
DP  - 2015 Dec 01
TA  - Journal of Advertising Research
PG  - i--i
VI  - 55
IP  - 4
4099  - http://www.journalofadvertisingresearch.com/content/55/4/i.short
4100  - http://www.journalofadvertisingresearch.com/content/55/4/i.full
SO  - J Advert Res2015 Dec 01; 55