RT Journal Article
SR Electronic
T1 Cross-Platform Advertising: Current Practices and Issues for the Future
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 362
OP 367
DO 10.2501/JAR-2015-016
VO 55
IS 4
A1 Peter Neijens
A1 Hilde Voorveld
YR 2015
UL http://www.journalofadvertisingresearch.com/content/55/4/362.abstract
AB