TY - JOUR T1 - Is the GRP Really Dead In a Cross-Platform Ecosystem? JF - Journal of Advertising Research JO - J Advert Res SP - 358 LP - 361 DO - 10.2501/JAR-2015-019 VL - 55 IS - 4 AU - Gian M. Fulgoni Y1 - 2015/12/01 UR - http://www.journalofadvertisingresearch.com/content/55/4/358.abstract N2 - ER -