RT Journal Article
SR Electronic
T1 How Does Cross-Platform Advertising Work?
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 356
OP 357
DO 10.2501/JAR-2015-018
VO 55
IS 4
A1 Geoffrey Precourt
YR 2015
UL http://www.journalofadvertisingresearch.com/content/55/4/356.abstract
AB