PT  - JOURNAL ARTICLE
AU  - Geoffrey Precourt
TI  - How Does Cross-Platform Advertising Work?
AID  - 10.2501/JAR-2015-018
DP  - 2015 Dec 01
TA  - Journal of Advertising Research
PG  - 356--357
VI  - 55
IP  - 4
4099  - http://www.journalofadvertisingresearch.com/content/55/4/356.short
4100  - http://www.journalofadvertisingresearch.com/content/55/4/356.full
SO  - J Advert Res2015 Dec 01; 55