TY - JOUR T1 - How Does Cross-Platform Advertising Work? JF - Journal of Advertising Research JO - J Advert Res SP - 356 LP - 357 DO - 10.2501/JAR-2015-018 VL - 55 IS - 4 AU - Geoffrey Precourt Y1 - 2015/12/01 UR - http://www.journalofadvertisingresearch.com/content/55/4/356.abstract N2 - ER -