TY - JOUR T1 - Masters of Insight: Marketing Art Meets Marketing Science JF - Journal of Advertising Research JO - J Advert Res SP - 339 LP - 352 DO - 10.2501/JAR-2015-013 VL - 55 IS - 3 A2 - , Y1 - 2015/09/01 UR - http://www.journalofadvertisingresearch.com/content/55/3/339.abstract N2 - ER -