TY - JOUR T1 - Managing Brands In a Prickly Digital World JF - Journal of Advertising Research JO - J Advert Res SP - 237 LP - 241 DO - 10.2501/JAR-2015-005 VL - 55 IS - 3 AU - Donald E. Sexton Y1 - 2015/09/01 UR - http://www.journalofadvertisingresearch.com/content/55/3/237.abstract N2 - ER -