RT Journal Article
SR Electronic
T1 Managing Brands In a Prickly Digital World
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 237
OP 241
DO 10.2501/JAR-2015-005
VO 55
IS 3
A1 Donald E. Sexton
YR 2015
UL http://www.journalofadvertisingresearch.com/content/55/3/237.abstract
AB