PT  - JOURNAL ARTICLE
AU  - Donald E. Sexton
TI  - Managing Brands In a Prickly Digital World
AID  - 10.2501/JAR-2015-005
DP  - 2015 Sep 01
TA  - Journal of Advertising Research
PG  - 237--241
VI  - 55
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/55/3/237.short
4100  - http://www.journalofadvertisingresearch.com/content/55/3/237.full
SO  - J Advert Res2015 Sep 01; 55