%0 Journal Article %A Donald E. Sexton %T Managing Brands In a Prickly Digital World %D 2015 %R 10.2501/JAR-2015-005 %J Journal of Advertising Research %P 237-241 %V 55 %N 3 %U https://www.journalofadvertisingresearch.com/content/jadvertres/55/3/237.full.pdf