RT Journal Article SR Electronic T1 How Brands Using Social Media Ignite Marketing and Drive Growth JF Journal of Advertising Research JO J Advert Res FD WARC SP 232 OP 236 DO 10.2501/JAR-2015-004 VO 55 IS 3 A1 Gian M. Fulgoni YR 2015 UL http://www.journalofadvertisingresearch.com/content/55/3/232.abstract AB