RT Journal Article SR Electronic T1 How Does Brand Marketing Work in Advertising? JF Journal of Advertising Research JO J Advert Res FD WARC SP 230 OP 231 DO 10.2501/JAR-2015-003 VO 55 IS 3 A1 Geoffrey Precourt YR 2015 UL http://www.journalofadvertisingresearch.com/content/55/3/230.abstract AB