PT  - JOURNAL ARTICLE
AU  - Geoffrey Precourt
TI  - How Does Brand Marketing Work in Advertising?
AID  - 10.2501/JAR-2015-003
DP  - 2015 Sep 01
TA  - Journal of Advertising Research
PG  - 230--231
VI  - 55
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/55/3/230.short
4100  - http://www.journalofadvertisingresearch.com/content/55/3/230.full
SO  - J Advert Res2015 Sep 01; 55