TY - JOUR T1 - How Does Brand Marketing Work in Advertising? JF - Journal of Advertising Research JO - J Advert Res SP - 230 LP - 231 DO - 10.2501/JAR-2015-003 VL - 55 IS - 3 AU - Geoffrey Precourt Y1 - 2015/09/01 UR - http://www.journalofadvertisingresearch.com/content/55/3/230.abstract N2 - ER -