PT  - JOURNAL ARTICLE
AU  - Anthony Patino
AU  - Velitchka D. Kaltcheva
AU  - Michael F. Smith
TI  - The appeal of Reality Television For Teen and Pre-Teen Audiences
AID  - 10.2501/JAR-51-1-288-297
DP  - 2011 Mar 01
TA  - Journal of Advertising Research
PG  - 288--297
VI  - 51
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/51/1/288.short
4100  - http://www.journalofadvertisingresearch.com/content/51/1/288.full
SO  - J Advert Res2011 Mar 01; 51
AB  - With the continued popularity of reality television among young viewers, it is vital to identify pre-teen and teen audiences who not only watch a reality program but have a high level of connectedness to it. Connectedness extends beyond just viewing the program and involves further engagement—posting on social networking sites, for instance, or buying products placed on the show. The authors report on a study that incorporated a national Harris Online survey of 1,098 preteens and teens in the united states to identify psycho-demographic groups that are likely to have high connectedness to reality programming. The findings will help network programmers and advertisers to make more effective decisions related to scheduling, media buying, product placements, and social-networking strategies.