PT  - JOURNAL ARTICLE
AU  - Jin Li
AU  - Lingjing Zhan
TI  - Online Persuasion: How the Written Word Drives WOM
AID  - 10.2501/JAR-51-1-239-257
DP  - 2011 Mar 01
TA  - Journal of Advertising Research
PG  - 239--257
VI  - 51
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/51/1/239.short
4100  - http://www.journalofadvertisingresearch.com/content/51/1/239.full
SO  - J Advert Res2011 Mar 01; 51
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