RT Journal Article SR Electronic T1 Evidence Proves the Future Is Now JF Journal of Advertising Research JO J Advert Res FD WARC SP 222 OP 223 DO 10.2501/JAR-51-1-222-223 VO 51 IS 1 A1 Eileen Campbell YR 2011 UL http://www.journalofadvertisingresearch.com/content/51/1/222.abstract AB