%0 Journal Article %A Eileen Campbell %T Evidence Proves the Future Is Now %B Why Great Creative Needs Great Research %D 2011 %R 10.2501/JAR-51-1-222-223 %J Journal of Advertising Research %P 222-223 %V 51 %N 1 %U https://www.journalofadvertisingresearch.com/content/jadvertres/51/1/222.full.pdf