PT - JOURNAL ARTICLE AU - Geoffrey Precourt TI - The Future of Marketing Research AID - 10.2501/JAR-51-1-207-208 DP - 2011 Mar 01 TA - Journal of Advertising Research PG - 207--208 VI - 51 IP - 1 4099 - http://www.journalofadvertisingresearch.com/content/51/1/207.short 4100 - http://www.journalofadvertisingresearch.com/content/51/1/207.full SO - J Advert Res2011 Mar 01; 51