TY - JOUR T1 - The Evolution of Neuromarketing Research: From Novelty to Mainstream JF - Journal of Advertising Research JO - J Advert Res SP - 120 LP - 122 DO - 10.2501/JAR-55-2-120-122 VL - 55 IS - 2 AU - Horst Stipp Y1 - 2015/06/01 UR - http://www.journalofadvertisingresearch.com/content/55/2/120.abstract N2 - ER -