RT Journal Article SR Electronic T1 The Evolution of Neuromarketing Research: From Novelty to Mainstream JF Journal of Advertising Research JO J Advert Res FD WARC SP 120 OP 122 DO 10.2501/JAR-55-2-120-122 VO 55 IS 2 A1 Horst Stipp YR 2015 UL http://www.journalofadvertisingresearch.com/content/55/2/120.abstract AB