PT  - JOURNAL ARTICLE
AU  - Horst Stipp
TI  - The Evolution of Neuromarketing Research: From Novelty to Mainstream
AID  - 10.2501/JAR-55-2-120-122
DP  - 2015 Jun 01
TA  - Journal of Advertising Research
PG  - 120--122
VI  - 55
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/55/2/120.short
4100  - http://www.journalofadvertisingresearch.com/content/55/2/120.full
SO  - J Advert Res2015 Jun 01; 55