TY - JOUR T1 - The Rise of the Digital Omnivore JF - Journal of Advertising Research JO - J Advert Res SP - 115 LP - 119 DO - 10.2501/JAR-55-2-115-119 VL - 55 IS - 2 AU - Gian M. Fulgoni Y1 - 2015/06/01 UR - http://www.journalofadvertisingresearch.com/content/55/2/115.abstract N2 - ER -