PT - JOURNAL ARTICLE AU - Gian M. Fulgoni TI - The Rise of the Digital Omnivore AID - 10.2501/JAR-55-2-115-119 DP - 2015 Jun 01 TA - Journal of Advertising Research PG - 115--119 VI - 55 IP - 2 4099 - http://www.journalofadvertisingresearch.com/content/55/2/115.short 4100 - http://www.journalofadvertisingresearch.com/content/55/2/115.full SO - J Advert Res2015 Jun 01; 55