RT Journal Article
SR Electronic
T1 How Does Neuroscience Work in Advertising?
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 112
OP 113
DO 10.2501/JAR-55-2-112-113
VO 55
IS 2
A1 Geoffrey Precourt
YR 2015
UL http://www.journalofadvertisingresearch.com/content/55/2/112.abstract
AB