TY - JOUR T1 - How Word of Mouth Works in Advertising JF - Journal of Advertising Research JO - J Advert Res SP - 2 LP - 3 DO - 10.2501/JAR-55-1-002-003 VL - 55 IS - 1 AU - Geoffrey Precourt Y1 - 2015/03/01 UR - http://www.journalofadvertisingresearch.com/content/55/1/2.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -