PT  - JOURNAL ARTICLE
AU  - Gian M. Fulgoni
AU  - Andrew Lipsman
TI  - Digital Word of Mouth And Its Offline Amplification
AID  - 10.2501/JAR-55-1-018-021
DP  - 2015 Mar 01
TA  - Journal of Advertising Research
PG  - 18--21
VI  - 55
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/55/1/18.short
4100  - http://www.journalofadvertisingresearch.com/content/55/1/18.full
SO  - J Advert Res2015 Mar 01; 55