TY - JOUR T1 - Digital Word of Mouth And Its Offline Amplification JF - Journal of Advertising Research JO - J Advert Res SP - 18 LP - 21 DO - 10.2501/JAR-55-1-018-021 VL - 55 IS - 1 AU - Gian M. Fulgoni AU - Andrew Lipsman Y1 - 2015/03/01 UR - http://www.journalofadvertisingresearch.com/content/55/1/18.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -