PT  - JOURNAL ARTICLE
AU  - Plummer, Joseph T.
TI  - Editorial: What Do People Do with Advertising? The Critical Question
AID  - 10.2501/S0021849906060016
DP  - 2006 Mar 01
TA  - Journal of Advertising Research
PG  - 1--1
VI  - 46
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/46/1/1.short
4100  - http://www.journalofadvertisingresearch.com/content/46/1/1.full
SO  - J Advert Res2006 Mar 01; 46