%0 Journal Article %A Joseph T. Plummer %T Editorial: What Do People Do with Advertising? The Critical Question %D 2006 %R 10.2501/S0021849906060016 %J Journal of Advertising Research %P 1-1 %V 46 %N 1 %U https://www.journalofadvertisingresearch.com/content/jadvertres/46/1/1.full.pdf