PT - JOURNAL ARTICLE ED - , TI - Leading the Way To Drive Growth and Change AID - 10.2501/JAR-54-3-00i-00i DP - 2014 Sep 01 TA - Journal of Advertising Research PG - i--i VI - 54 IP - 3 4099 - http://www.journalofadvertisingresearch.com/content/54/3/i.short 4100 - http://www.journalofadvertisingresearch.com/content/54/3/i.full SO - J Advert Res2014 Sep 01; 54