RT Journal Article SR Electronic T1 A 20-Year Tradition: Marketing Art Meets Marketing Science JF Journal of Advertising Research JO J Advert Res FD WARC SP 270 OP 285 DO 10.2501/JAR-54-3-270-285 VO 54 IS 3 YR 2014 UL http://www.journalofadvertisingresearch.com/content/54/3/270.abstract AB