%0 Journal Article %T A 20-Year Tradition: Marketing Art Meets Marketing Science %B Best-in-Show Winners Of the ARF's 2014 David Ogilvy Awards %D 2014 %R 10.2501/JAR-54-3-270-285 %J Journal of Advertising Research %P 270-285 %V 54 %N 3 %U https://www.journalofadvertisingresearch.com/content/jadvertres/54/3/270.full.pdf