RT Journal Article
SR Electronic
T1 Are You Reaching The Black-American Consumer?
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 259
OP 262
DO 10.2501/JAR-54-3-259-262
VO 54
IS 3
A1 Esther (E. T.) Franklin
YR 2014
UL http://www.journalofadvertisingresearch.com/content/54/3/259.abstract
AB