PT - JOURNAL ARTICLE ED - , TI - Building a Global Presence AID - 10.2501/JAR-54-2-00i-00i DP - 2014 Jun 01 TA - Journal of Advertising Research PG - i--i VI - 54 IP - 2 4099 - http://www.journalofadvertisingresearch.com/content/54/2/i.short 4100 - http://www.journalofadvertisingresearch.com/content/54/2/i.full SO - J Advert Res2014 Jun 01; 54